SaaS

B2B lead generation for SaaS: a pipeline you can forecast

We help B2B SaaS teams get more meetings with the right ICP. Multi-channel outbound, qualification, clean handover, and reporting — without spam.

SaaS pipeline

Trusted

Experience across B2B markets

Some projects are under NDA. We only show logos we have permission to use.

Cloudlogo
DP Technologies
Raventic
SEY
CNS
Stovka

Challenges

What blocks B2B SaaS growth

Rising CAC, crowded markets, and unclear qualification. The fix is relevance and process.

ICP too broad

If ICP is too broad, messaging becomes generic and reply rates drop.

Spam vs relevance

Volume without context hurts deliverability and brand.

Low meeting quality

Without qualification (fit, timing, signal), pipeline won’t move.

Unclear handover

Sales needs context: problem, use case, signal, and next step.

No reporting

Without learnings you can’t iterate segments or messaging.

Long sales cycles

Discipline wins: follow-up, multithreading, reactivation.

Proof

Results and testimonials

Below are selected use cases from B2B tech / SaaS.

Selected campaigns

Exact outcomes vary by market and offer.

Software / SaaS

B2S Lead Generation for BELLhop ("Družina v pohodě")

193 meetings in 19 months80% of meetings → sales opportunity1,650 contacts reached

Selected references

Real Stories

View all reviews

KPI

KPIs that drive SaaS growth

In B2B SaaS, volume alone won’t save you. You need relevance, disciplined follow-up, and pipeline-tied metrics — so meetings, opportunities, and revenue become forecastable.

qualified meetings by ICP + intent signals

meeting → opportunity conversion by segment

stage velocity across pipeline

Prospects

up to 25,000

SQL

up to 1,200

Meetings

120–240

Opportunities

30–80

Indicative figures. Results depend on offer, pricing, market, and closing capacity.

Example: meetings vs. pipeline growth over 12 months

MeetingsPipeline (K$)

Process

How we build outbound for SaaS

SaaS growth needs a repeatable process: ICP, relevance, qualification, and follow-up discipline.

Timeline

Week 1

ICP + offer

Goal

We sharpen ICP, use cases, competition, and messaging. For SaaS, it’s about outcomes — not features.

Start

1

Target

1.25

Services

Full-spectrum outbound for SaaS

We build the process to be scalable and measurable inside your CRM.

Cold email outreach

  • lead list building
  • domain + deliverability setup
  • message A/B testing
  • 3–10 touch sequences
  • responses, follow-ups, qualification

Tooling

Integrations into your stack

We integrate with CRM, enrichment, and scheduling.

Common integrations

CRM, enrichment, outreach, and reporting.

HubSpot
Salesforce
Pipedrive
Apollo
Google Workspace
Microsoft 365

Want to grow SaaS pipeline?

We’ll book meetings with your ICP and build a process you can scale.