SaaS
B2B lead generation for SaaS: a pipeline you can forecast
We help B2B SaaS teams get more meetings with the right ICP. Multi-channel outbound, qualification, clean handover, and reporting — without spam.

Trusted
Experience across B2B markets
Some projects are under NDA. We only show logos we have permission to use.
Challenges
What blocks B2B SaaS growth
Rising CAC, crowded markets, and unclear qualification. The fix is relevance and process.
ICP too broad
If ICP is too broad, messaging becomes generic and reply rates drop.
Spam vs relevance
Volume without context hurts deliverability and brand.
Low meeting quality
Without qualification (fit, timing, signal), pipeline won’t move.
Unclear handover
Sales needs context: problem, use case, signal, and next step.
No reporting
Without learnings you can’t iterate segments or messaging.
Long sales cycles
Discipline wins: follow-up, multithreading, reactivation.
Proof
Results and testimonials
Below are selected use cases from B2B tech / SaaS.
Selected campaigns
Exact outcomes vary by market and offer.
Software / SaaS
B2S Lead Generation for BELLhop ("Družina v pohodě")
Selected references
Real Stories
KPI
KPIs that drive SaaS growth
In B2B SaaS, volume alone won’t save you. You need relevance, disciplined follow-up, and pipeline-tied metrics — so meetings, opportunities, and revenue become forecastable.
qualified meetings by ICP + intent signals
meeting → opportunity conversion by segment
stage velocity across pipeline
Prospects
up to 25,000
SQL
up to 1,200
Meetings
120–240
Opportunities
30–80
Indicative figures. Results depend on offer, pricing, market, and closing capacity.
Example: meetings vs. pipeline growth over 12 months
Process
How we build outbound for SaaS
SaaS growth needs a repeatable process: ICP, relevance, qualification, and follow-up discipline.
Timeline
Week 1
ICP + offer
Goal
We sharpen ICP, use cases, competition, and messaging. For SaaS, it’s about outcomes — not features.
Start
1
Target
1.25
Services
Full-spectrum outbound for SaaS
We build the process to be scalable and measurable inside your CRM.
Cold email outreach
- lead list building
- domain + deliverability setup
- message A/B testing
- 3–10 touch sequences
- responses, follow-ups, qualification
Tooling
Integrations into your stack
We integrate with CRM, enrichment, and scheduling.
Common integrations
CRM, enrichment, outreach, and reporting.
Want to grow SaaS pipeline?
We’ll book meetings with your ICP and build a process you can scale.