B2S Appointment Setting for BELLhop ("School Club Made Easy")
How we helped NEURIT s.r.o. systematically reach out to elementary schools and expand the BELLhop electronic attendance system for after-school clubs
Results in Numbers
Real metrics from 19-month collaboration confirmed by CEO Jan Šulák
Target personas:
Challenge
For many years they contacted potential customers by phone with their own internal capacities. It was neither easy nor pleasant and often complicated other work. That's why they decided to try external services from Sellexa. They needed to systematically expand to more schools in the Czech Republic without burdening the internal team.
Our Approach
We set up a dedicated B2S (Business-to-School) team focused on systematic outreach to elementary schools. We spoke with school principals, administrators, and after-school club managers. Over 19 months of collaboration, we contacted over 1,650 contacts and arranged 193 qualified meetings. On average, it took 4 calls per school to arrange a meeting.
About BELLhop System
Main System Benefits
"For many years we contacted potential customers by phone with our own internal capacities. It was neither easy nor pleasant and often complicated other work. That's why we decided to try external services from Sellexa. It quickly became clear that a specialized company handles appointment setting significantly more efficiently. We are very satisfied with Sellexa's services and plan to continue in the future."
Timeline
Methodology
- 1ICP DefinitionIdentification of elementary schools with after-school clubs as ideal customers
- 2List BuildingBuilding database of principals, administrators and club managers
- 3Phone OutreachSystematic calling with 4 calls per school average
- 4Qualification and HandoffHandoff of qualified meetings with 80% close rate
What We Learned
External call center frees internal capacity for more important work
Systematic outreach delivers consistent results month after month
80% meeting-to-closed conversion shows quality of qualification
Average 4 calls per school is efficient for B2S segment