We reach the right clients for media production
Decisions driven by brand and portfolio. We improve hit-rate through clear positioning and resonating offer.
How Purchasing Works in This Sector
Buying Process
Media production is purchased project-based or on retainer basis. Decisions depend on portfolio, brief, and fit with client brand.
Decision Making
Typically 2–4 stakeholders: Producer/Executive Producer (creative decisions), Marketing Director (brand fit), CEO (strategic projects), Procurement (larger companies).
Typical Blockers & Obstacles
Unclear brief or scope
Budget constraints
Internal capacities and timeline
Poor brand fit
Competitive offers
Who We Reach
We identify and qualify the right roles in the decision process
Decision Makers
Producer / Executive Producer
Creative and production decisions, vendor selection.
Marketing Director
Brand strategy, creative approval, budgets.
Brand Manager
Brand guidelines, quality, consistency.
Influencers
CEO
Strategic projects, larger investments.
Gatekeepers
Marketing Assistant
Filters requests, coordinates communication.
Typical Situations Where We Help
Why now? What do we qualify? Each use case has its timing and context.
Campaign Production
New campaign, product launch, seasonal activities.
Video Content
Social media, employer branding, internal communication.
Events & Live
Conferences, launch events, virtual events.
Retainer Production
Continuous content need, stable relationship.
Sales Cycle Reality
Typical flow and where we add value
2–8 weeks (depends on scope)
Chemistry / portfolio review
Brief and scope
Proposal
Decision
Where We Add Value
Outbound helps production companies access right clients and projects without dependency on referrals.
How We Communicate
Communication Tone
Creatively professional. B2B context but with emphasis on portfolio and brief. Brief and specific.
What We Don't Do
- ×Generic pitch without knowing brand
- ×Too aggressive follow-up
- ×Ignoring creative context
- ×Spam without personalization
Compliance
- GDPR: legitimate interest, opt-out
- Portfolio: respect for NDA and sensitive projects
What We Discover
Structured approach to qualifying every opportunity
- Who do you work with?
- What content do you create?
- What works / doesn't work?
What You'll Receive
CRM Handover
Complete record: contact, brief, sizing, next steps.
Weekly Reporting
Activity, quality, conversion, learnings.
How It Looks in Practice
A video production company was looking for ways to access larger brands beyond referrals. They had strong portfolio but limited reach.
- 1What is the ideal client type?
- 2What is typical project sizing?
- 3What portfolio to show?
- 4Who should lead the first meeting?
We handed over qualified leads with context: need, brief, decision maker.
Company gained access to new clients and expanded portfolio with larger projects.
* Example based on real situations. Specific results vary by context.
Have Questions?
Answers to common questions about collaboration in this industry
Yes, we have experience with production companies and agencies. Before starting, we do detailed brief.
Didn't find the answer to your question?
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