Information technology

Pipeline for B2B IT and SaaS: relevant meetings, consistently

We run multi-channel outbound for IT and SaaS teams. Technical qualification, clean CRM handover, and meetings with decision makers — without buzzwords.

B2B IT pipeline

Trusted

Experience across B2B markets

Many projects are under NDA — the principle stays the same: segmentation, relevance, and disciplined follow-up.

Cloudlogo
DP Technologies
Red Rock
SEY
CNS
Neurit

Challenges

Challenges we solve in B2B IT

B2B IT markets are noisy. Technical relevance, clear qualification, and a consistent process win.

Wrong role targeting

Without role-based messaging, you reach the wrong people and pipeline breaks.

Buzzword messaging

Technical buyers need concrete value, not generic promises.

Long sales cycles

Discipline wins: follow-up cadence, context, and reactivation.

Low meeting quality

Qualification by stack, use case, and timing is mandatory.

No data and learnings

Without reporting, you don’t know what works — or what to kill.

CRM handover without context

Handover must include problem, signal, and the next step.

Proof

Results and testimonials

IT is one of our strongest clusters. Below are selected use cases and feedback.

Selected campaigns

Exact outcomes vary by market, offer, and duration.

Software / SaaS

B2S Lead Generation for BELLhop ("Družina v pohodě")

193 meetings in 19 months80% of meetings → sales opportunity1,650 contacts reached

Selected references

Real Stories

View all reviews

KPIs that actually matter

In B2B IT, the right roles, technical relevance, and qualification win. Outbound works when it communicates value without buzzwords and generates meetings that move forward.

That’s why we track pipeline-first metrics: meeting quality, opportunity conversion, and stage velocity.

Typical outcomes for IT/SaaS and B2B tech:

  • more meetings with decision makers (revenue, product, IT, ops)
  • stronger qualification (fit, stack, timing, use case)
  • faster pipeline with disciplined follow-ups

Example: meetings vs. qualified pipeline growth over 12 months

MeetingsPipeline (K$)

Process

From kickoff to pipeline

In IT, you need discipline and technical relevance. We build the process so meetings have context and pipeline scales.

Timeline

1–7 days

ICP + value proposition

Goal

Define ideal segments (stack, size, use case) and a value prop for roles like CTO, Head of Engineering, RevOps, or COO.

Start

1

Target

1.25

Services

Full-spectrum outbound for IT

We combine email, LinkedIn, and phone. Qualification and reporting keep it tight.

Cold email outreach

  • lead list building
  • domain + deliverability setup
  • message A/B testing
  • 3–10 touch sequences
  • responses, follow-ups, qualification

Tooling

Tools without unnecessary overhead

We integrate with your stack and keep deliverability and reporting solid.

Common integrations

CRM, enrichment, outreach, and scheduling.

HubSpot
Salesforce
Pipedrive
Apollo
Google Workspace
Microsoft 365

Want more meetings in B2B IT?

We’ll speed up pipeline, improve qualification quality, and build a process you can scale.