Industry
Sellexa for manufacturing: a steady B2B pipeline, without the chaos
We help manufacturing companies secure relevant meetings via email, LinkedIn, and phone. We qualify leads, keep quality high and reporting transparent — so you can focus on delivery and closing.
* 15–30 minutes, quick diagnosis and next steps.
What you get
- Multi-channel outreach
- Qualification + handover
- Booked meetings
- Reporting + learnings
Trusted
We support B2B brands in industrial markets
Logos vary by market and NDA — the approach is constant: segmentation, messaging, and disciplined follow-ups.
Challenges
Challenges we solve in manufacturing
In manufacturing, more stakeholders decide, cycles are longer, and products are harder to explain. You need a process, not luck.
Inconsistent flow of relevant leads
Referrals and trade shows help — but they’re hard to scale.
Too many stakeholders
You must engage procurement, engineering, and leadership — with aligned priorities.
Not enough time for prospecting
Sales teams get stuck in urgent tasks, while pipeline suffers.
Moving to an account-based motion
ABM works, but only with process and solid data.
Long approvals and closing
You need disciplined follow-ups and qualification, without pressure tactics.
Complex products need context
Messaging must show outcomes and technical relevance — without buzzwords.
Example situation
“We have a strong product, but the market doesn’t see us.”
Problem
Acquisition relies on referrals and occasional pushes. Pipeline has gaps, and prospecting happens only when it’s already late.
Solution
We build a steady multi-channel outreach: segmentation, role-based messaging, follow-up cadence, qualification, and clean handover. The outcome is a stable flow of relevant meetings.
Sellexa account manager — ongoing communication, prioritization, and reporting.
Approach
More than just “lead generation”
Sellexa combines strategy, execution, and transparent evaluation. The goal: repeatable growth.
Tailored strategy for your market and product
Pipeline-first: meeting quality and next step
Flexible playbooks by segment
Effective channel mix (email, LinkedIn, phone)
Aligned with your sales process and CRM
Scalable without deliverability issues
Example: campaign structure, reporting and learnings — clear and actionable.
Collaboration
What to expect from our collaboration
Long cycles need consistency. You’ll usually see tangible outputs within the first 90 days.
Results from selected campaigns
Examples from our use cases. Exact numbers vary by market, targeting, and duration.
Software / SaaS
B2S Lead Generation for BELLhop ("Družina v pohodě")
Improved KPIs that matter to your business
Manufacturers are among the segments where outbound can work extremely well — if it’s executed with process and consistency.
Multi-channel campaigns build momentum over time. Once ICP, messaging, and follow-up cadence are tuned, results accelerate.
Other typical outcomes for B2B manufacturing:
- 2–4× boost to pipeline value
- 10–20% higher deal velocity
- 6–12% lead-to-meeting rate
Example: appointments vs. new revenue growth over 12 months
Our process from start to growth
Longer collaboration lets us optimize processes and build momentum — but you’ll start seeing tangible outcomes within the first 90 days. Each month adds traction as we refine strategy and accumulate insights.
Months
Strategic planning and kickoff
Develop a strategy that balances quick wins with long‑term momentum: ICP, qualification, channels, and reporting.
Stage 1
A peek inside our collaboration
Opportunity & market analysis
We map segments, buying roles, purchase triggers, and competition. Output: a 90‑day roadmap you can execute.
Lead sourcing & qualification
We build tailored lists (firmographics, tech stack, signals). We qualify leads and hand them over into your process.
Messaging, scripts & sequences
We write templates and scripts that match complex products. We test and iterate based on real responses.
Transparent reporting
You see what’s happening: volume, quality, objections, learnings. Recommendations feed directly into the next iteration.
High-impact talent
We don’t sell “magic”. We deliver roles and a process that keeps both pace and quality.
Account manager
Owns strategy, KPIs, and communication. Keeps quality and priorities aligned.
SDR/BDR
Outreaches, qualifies, follows up, and books meetings.
Researcher
Builds lists, enriches data, segments, and finds signals for personalization.
Copy & messaging
Templates, scripts, and value propositions for long B2B cycles.
Deliverability & tech
Domains, infrastructure, monitoring, and CRM/reporting integration.
Tooling
Tools without unnecessary overhead
We integrate with your stack and keep deliverability and reporting solid. Tools are a means — outcomes are the goal.
Common integrations
CRM, enrichment, outreach, and scheduling.
What we keep under control
Deliverability, list quality, follow-up consistency, and reporting.
deliverability and reputation monitoring
template and sequence QA
segmentation and lead scoring
CRM handover with context
Testimonials
Feedback from manufacturing projects
Software / SaaS
“For many years, we have been approaching potential customers by phone using our own internal capacities. It was neither easy nor pleasant, and it often complicated other work. That is why we decided to try out external services from Sellexy. It quickly became clear that a specialized company handles appointment setting significantly more efficiently. We are very satisfied with Sellexy's services and plan to continue in the future.”
Jan Šulák
CEO, NEURIT s.r.o.
Pricing tailored to your goals
We tailor budgets based on TAM, segment count, channels, and goals (meetings, pipeline, revenue). The fastest path is using our pricing calculator.
market size and segments
deal velocity and pipeline goals
digital footprint (content, website, offer)
number of channels in the plan
Services
Full-spectrum outbound for manufacturing
We typically combine email, LinkedIn, and phone. Based on your goal, we add supporting channels and activities.
Cold email outreach
- lead list building
- domain + deliverability setup
- message A/B testing
- 3–10 touch sequences
- responses, follow-ups, qualification
Sellexa — your partner for a scalable manufacturing sales pipeline
If you want more relevant meetings and a predictable process, let’s talk.
More
Tips and resources
Quick reads and practical links to help you decide next steps.
Building B2B lead gen for long cycles
What works in manufacturing: segmentation, signals, and a disciplined follow-up process.
Outbound cold calling for complex products
How to keep calls consultative: qualify, map needs, and agree on a clear next step.
Case studies and reviews
Explore our results and client feedback.
Pricing and calculator
Estimate a budget based on goals and campaign scope.