Aerospace: MRO Software for Aviation Maintenance
How an enterprise software vendor modernized GTM for cloud-native platform
Segment Overview
Aviation MRO market growing with air travel recovery. Digitalization and predictive maintenance are top priorities.
Business Situation
Established vendor with legacy product needed to modernize go-to-market for new cloud-native platform.
Core Challenges
Why Outbound?
With small TAM every account is strategic. Personalized relationship-based approach is necessary.
Ideal Customer Profile
VP Operations, IT Directors, COOs in independent MRO and airline maintenance organizations processing 100+ aircraft annually.
Our Approach
Account-based marketing with executive-level engagement at industry events. Long-term relationship nurturing.
What Worked
What Didn't Work
Key Lessons Learned
Recommendations for Similar Cases
In highly regulated industries patience and credibility building is essential. Quick wins are unlikely.
Disclaimer: This use case is a generalized scenario based on experience from similar projects. It does not constitute a promise of specific results. Actual results depend on product, market, pricing, and follow-up quality.
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