Recovery: Rescuing a Failed Outbound Program
How we diagnosed and turned around a non-functioning outbound
Segment Overview
Many companies have negative experience with outbound. Common failure reasons: bad targeting, generic messaging, volume over quality, wrong timing. Recovery is possible with proper diagnosis.
Business Situation
B2B invoicing SaaS with €4M ARR. Previous outbound partner: 6 months, 3 meetings, 0 deals. Internal skepticism towards outbound. Budget for "last attempt".
Core Challenges
Why Outbound?
Despite failure, outbound was still a logical channel. Audit showed the problem wasn't outbound itself, but execution. Goal: prove that outbound CAN work with the right approach.
Ideal Customer Profile
REVISED: Accounting firms with 10-50 employees serving SMB clients. Previous: all SMB companies. Personas: Managing Partners, Practice Managers. Trigger: hiring, growth signals.
Our Approach
Diagnostic phase: audit previous campaign. Hypothesis: niche down dramatically. Test: 200 highly targeted contacts vs. previous 5000. Result-based iteration weekly.
What Worked
What Didn't Work
Key Lessons Learned
Recommendations for Similar Cases
Failed outbound recovery: diagnose before restart. Niche dramatically. Measure quality, not volume. Weekly iterations. Rebuild trust through transparency.
Disclaimer: This use case is a generalized scenario based on experience from similar projects. It does not constitute a promise of specific results. Actual results depend on product, market, pricing, and follow-up quality.
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