Renewable Energy: B2B PPA for Corporates
How a solar energy producer penetrated corporate Power Purchase Agreements
Segment Overview
Corporate PPA market grows 25%+ annually due to ESG pressure and energy price volatility. Decision-makers are sustainability officers, CFOs, and procurement directors in high-consumption companies.
Business Situation
Producer with 500 MW installed capacity had strong utility segment position but lacked access to corporate buyers. Existing sales team had no experience with long enterprise cycles.
Core Challenges
Why Outbound?
Inbound generated only utility segment leads. Corporate sustainability and procurement teams needed proactive approach with educational content.
Ideal Customer Profile
Sustainability Directors, Energy Managers, CFOs in manufacturing and tech companies with 1000+ employees, ESG commitments, and high electricity consumption (5+ GWh annually).
Our Approach
Thought leadership content on PPA benefits combined with personalized outreach. Each prospect received custom ROI model based on their published ESG goals and estimated consumption.
What Worked
What Didn't Work
Key Lessons Learned
Recommendations for Similar Cases
Invest in educational content marketing before outbound. Build credibility through case studies and ROI data.
Disclaimer: This use case is a generalized scenario based on experience from similar projects. It does not constitute a promise of specific results. Actual results depend on product, market, pricing, and follow-up quality.
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